This Privacy Notice (this “Notice”) explains how Retailer (“we”, “us”,
“our”, and “Retailer”) collects, uses and shares information about
individuals who visit our websites that display or link to this Notice,
view our advertisements, or interact with our services (the “Services”).
Your use of our Services constitutes your acceptance of this Notice.
This Notice does not apply to any other product or service provided by
Retailer that is covered by a separate privacy notice.
QUICK GUIDE TO CONTENTS
- What Information Do We Collect About You?
- How Do We Use Information About You?
- When Do We Share Personal Information with Others?
- What Choices Do You Have?
- Your California Consumer Privacy Act (“CCPA”)
- How Do We Protect Your Personal Information?
- How Long Do We Maintain Your Personal Information?
- Who Can You Contact with Questions or Concerns?
- What About Changes to This Notice?
1. What Information Do We Collect About You?
There are several ways we may obtain information about you, including
- You directly;
- Third party service providers; and
- Tracking technologies.
When information identifies or is reasonably capable of being associated
with, or could reasonably be linked, directly or indirectly, with you or
your household, we refer to it as “Personal
Information.” This Personal Information may include the
- Identifiers/Contact Information: These may include
your name, postal and e-mail address, phone number, and unique
identifiers that may identify your device or browser, but not you by
- Commercial Information: Your Services usage history
and goods and service preferences.
- Internet/Electronic Activity: Your geolocation
information, IP address, web/app browsing and search history related
to our Services, and information regarding your interaction(s) with
the Services or advertising.
- Profile Inferences: The inferences that we draw
from your Personal Information and web activity to create a
personalized profile so we can better identify goods and services
that may be of interest.
We also work with various types of data that are de-identified or
aggregated, and not reasonably capable of being associated with, or
reasonably be linked, directly or indirectly, with you or your
household. This data is not Personal Information.
A. Personal Information You Provide
We collect and keep Personal Information you give to us, including: your
name, service address, e-mail address, telephone number, and other
account information. We may also collect and keep other information,
such as customer service interactions.
B. Personal Information We Collect
When you use our Services, we may automatically collect usage
information. Usage information may include application usage data and
logs, including device type and ID, IP address, and location
information. This usage information may be in various formats
(electronic, audio, and other).
tags, and similar technologies on websites, platforms, and in electronic
communications to track users online and to collect certain information,
including statistics about website and platform usage, broad demographic
information, IP addresses, browser type, device type, Internet Service
Provider, referring/exit pages, platform type, date/time stamp, number
of clicks, and other similar information. You can access our Services
even when you’ve disabled certain cookies, but you may not be
automatically recognized upon revisiting. Please visit the “What Choices
Do You Have?” section for further information, including about Do Not
Track and how to disable cookies.
C. Personal Information We Collect From
We also may receive information about you and your household from third
parties such as DISH Network, our service providers, and other data
companies to enhance or supplement our Services. This information may
allow us to send you promotions that interest you or serve
advertisements to you that match your interests and concerns.
D. Children’s Information
Protecting children’s privacy is important to us. We do not direct the
Services to, nor do we knowingly collect any personal information from,
children under the age of sixteen. If we learn that a child under the
age of sixteen has provided personal information through the Services,
we will use reasonable efforts to remove such information from our
2. How Do We Use Information About You?
We use information we’ve collected and received from and about you
(“Information About You”) primarily for business or commercial
activities, which may include:
- managing your account;
- offering promotions or ads, providing programming recommendations,
and marketing our Services;
- understanding your use of our Services in order to consider
- obtaining user surveys, recommendations and reviews;
- detecting fraud and unauthorized use of our Services;
- determining whether applicable policies and terms of service are
- configuring or providing satellite television service-related
- maintaining our do not contact lists;
- complying with law; and
- other uses as necessary to provide our Services.
We may combine the various information we collect and receive from and
about you, including account information, personal information, usage
information, as well as information collected offline, across other
computers or devices that you may use, and from third-party sources.
3. When Do We Share Personal Information with Others?
A. With DISH Network
When you sign up for DISH Network services, we will share your personal
information with DISH Network to facilitate the sign-up process, manage
your account, and provide the requested services. We may also share your
personal information with DISH Network to improve our Services,
troubleshoot your account, or as otherwise disclosed to you.
B. With Service Providers
We may share information about you to companies that work for or provide
Services to us or to DISH Network, such as subcontractors and marketing
We also may share information collected or received from or about you in
de-identified and/or aggregate formats. We may share this with companies
that collect and compile consumer data, including those that create
reports about what programs people watch.
C. For Corporate Transactions
We may transfer your Personal Information if we are involved, whether in
whole or in part, in a merger, sale, acquisition, divestiture,
restructuring, reorganization, dissolution, bankruptcy, or other change
of ownership or control. If another entity acquires us or any of our
assets, information we have collected about you may be transferred to
such entity. In addition, if any bankruptcy or reorganization proceeding
is brought by or against us, such information may be considered an asset
of ours and may be sold or transferred to third parties. Should such a
sale or transfer occur, we will use reasonable efforts to try to require
that the transferee use Personal Information provided through the
D. Legal Obligations/Safety
We may be required by law to comply with a valid legal process, such as a
subpoena, court order, or search warrant, or where there is a lawful
request, to disclose information about you (including personal
information) without your consent or notice. We may also be required to
disclose personal information to a third party or governmental entity in
response to a court order. If the court order is sought by a
governmental entity, you should be afforded the opportunity to appear
and contest in a court proceeding relevant to the court order any claims
made in support of the court order. We may disclose your Personal
Information to protect the security of our Services, servers, network
systems, and databases.
E. To Enforce Legal Rights
We may also share information about you (including personal information)
to protect our customers, employees, or property; in emergency
situations; to investigate, prevent, or take other action regarding
suspected illegal activity, fraud, or other wrongdoing; and to enforce
our rights under our terms of service and policies, in court or
F. With Your Consent or At Your Request
We also may share your information as disclosed to you at the time of
collection, or as requested by you.
4. What Choices Do You Have?
A. Cookies and Do Not Track
Certain parts of our Services require cookies. You may adjust your device
or Internet browser settings to limit certain tracking or to decline
cookies, but by doing so, you may not be automatically recognized upon
revisiting and may not be able to use certain features of the Service or
take full advantage of all of our offerings. Please refer to your
device’s settings or your Internet browser’s “Help” section for more
information on how to delete and/or disable your device or browser from
receiving cookies or controlling your tracking preferences.
Retailer might not recognize “Do Not Track” requests or headers from some
deliver more relevant advertising and to link data collected across
other computers or devices that you may use.
B. Interest-Based Advertising/Addressable
To understand your choices for receiving more relevant online
advertising, please review the information below:
To learn more about interest-based advertising, and to opt
out of collection and use of information about your online activities
for interest-based advertising by the Digital Advertising Alliance (DAA)
participating companies, please visit http://www.aboutads.info/choices/. To opt out of
targeted advertising through mobile applications, please visit https://youradchoices.com/appchoices
Even if you opt out, you will still receive advertising from Retailer and
third parties. You may also still receive advertising from us that is
not customized based on your usage information.
C. Other Choices Concerning the Use and Disclosure
of Your Information
You also may choose to limit certain collection or disclosure of your
information as follows:
- You may ask to be removed from our mailing list by contacting us in
writing at the mailing address listed in the contact section below.
- You may ask to be removed from the DISH Network mailing list by
We reserve the right to request that you provide information to confirm
your identity. We may not be able to correct or delete information
shared with third parties. Pursuant to applicable law, we may be
entitled to refuse to act on the request.
In any written request to Retailer, be sure to include your name,
address, and telephone number.
5. Your California Consumer Privacy Act (“CCPA”) Rights
Categories of Personal Information Sold
In the last 12 months, we have sold Identifiers/Contact Information,
Internet/Electronic Activity, and Inferences to data analytics providers
and business partners.
We do not knowingly sell Personal Information about persons under the age
Categories of Personal Information Disclosed
In the last 12 months, Retailer has disclosed Identifiers/Contact
Information and Commercial Information to DISH Network at your direction
to coordinate the set-up of your Services.
Access and Deletion Requests
California residents have the right to know what Personal Information
that Retailer collected, disclosed, and sold about them. In particular,
Request, up to two times each year, that we disclose to you:
- the categories and specific pieces of Personal Information that we
collected about you in the preceding 12 months, the business purpose
for such collection, and corresponding categories of sources from
which we collected the information;
- the categories of Personal Information, and the categories of third
parties to whom we disclosed your Personal Information in the
preceding 12 months, and the business or commercial purpose for such
- the categories of Personal Information and the categories of third
parties to whom we sold your Personal Information in the preceding
12 months, and the commercial purpose for such sale.
Request that we delete any Personal Information that we have collected
from or about you. Note that there are some reasons we will not be able
to fully address your request, such as if we need to complete a
transaction for you, to detect and protect against fraudulent and
illegal activity, to exercise our rights, for our internal purposes, or
to comply with a legal obligation.
To take advantage of any of these rights, please contact us at through
the “Contact Us” form and/or email provided on our website. We may
request certain information to verify your identity before we can
respond to your access and deletion requests. We value your privacy and
will not discriminate in response to your exercise of your privacy
rights. We will confirm receipt of your request within 10 business days
and will respond to your request within 45 calendar days, after proper
verification, unless we need additional time, in which case we will let
To opt out of the sale of your Personal Information, please click on the
Do Not Sell My Personal Information link on our website footer or
provided here. We will comply with your opt-out request within 15
You may authorize someone to make a privacy rights request on your behalf
(an authorized agent). Authorized agents will need to demonstrate that
you’ve authorized them to act on your behalf, and that they are
registered with the California Secretary of State to conduct business in
California, or must demonstrate they have power of attorney pursuant to
applicable probate law. We retain the right to request confirmation
directly from you confirming that the agent is authorized to make such a
request, or to request additional information to confirm the agent’s
identity. An authorized agent is prohibited from using a consumer’s
personal information, or any information collected from or about the
consumer, for any purpose other than to fulfill the consumer’s requests,
for verification, or for fraud prevention.
6. How Do We Protect Your Personal Information?
We take information security seriously. We use commercially reasonable
efforts to prevent unauthorized third-party access to information about
you. However, we cannot guarantee that these practices will prevent
every unauthorized attempt to access, use, or share information about
you. Please note that we cannot ensure or warrant the security of any
Personal Information you transmit to us. You use the Services and
provide us with your Personal Information at your own risk. If we share
shall use reasonable efforts to ensure that they keep the information
secure and only use the information consistent with the terms of this
7. How Long Do We Maintain Your Personal Information?
We maintain personal information about you in our regular business
records while you are a customer or inquire as to our products or
services, and for some period thereafter to satisfy legal or tax
requirements, for fraud prevention, or for business purposes.
8. Who Can You Contact with Questions or Concerns?
If you have any questions or concerns regarding this Notice, or our
privacy practices, please contact us through the “Contact Us” page
and/or email address provided on our website.
9. What About Changes to This Notice?
We may modify this Notice at any time. We will notify you of any material
changes through written, electronic, or other means as permitted by law.
Version: November 2020